CRM Marketing and Automation Manager 

Matrix Education is now hiring a CRM Marketing and Automation Manager to join us at our Sydney CBD head office.

As the CRM Marketing and Automation Manager, you will be responsible for end to end lifecycle marketing, from journey creation and optimisation to creative testing and insights. You’ll help shape how we engage and convert leads through email and marketing automation.

This role is ideal for someone who thrives on both strategic thinking and getting into the weeds: crafting emails, building journeys, launching tests, and learning from results.

What you’ll do…

• Design, build, and maintain multi step journeys in Salesforce Marketing Cloud (SFMC) for lead nurturing, onboarding, retention, and re engagement.
• Continually optimise automation flows based on performance and user behavior.
• Segment and target audiences using Automation Studio, Email Studio, and relevant SFMC tools.
• Develop structured A/B and multivariate testing plans for subject lines, email content, CTAs, send times, and journeys.
• Analyse campaign performance metrics to draw actionable insights.
• Write, design, and build email templates using SFMC’s content builder .
• Execute campaigns independently, from brief to scheduling to QA.
• Ensure compliance with email best practices (deliverability, unsubscribe, Spam Act etc).
• Work closely within the marketing team to define KPIs and interpret performance.
• Translate journey and campaign performance into insights that shape future strategy and investment.
• Manage subscriber data including list hygiene, segmentation, and syncing with Salesforce CRM.

What you’ll need…

• 4 to 6 years of commercial social media or digital content experience.
• Strong experience using Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and Content Builder.
• Demonstrated experience running complex, multi step journeys and A/B testing.
• Ability to design and build emails (HTML + visual builder) and collaborate on content and creative.
• Comfortable using data to make decisions, with a working knowledge of attribution and funnel metrics.
• Excellent project management and stakeholder communication skills.
• Bachelor qualification in Marketing, Communications, Media or related studies.

Nice to have…

• Experience working in the education, eCommerce, or B2C services space.
• Knowledge of SQL for SFMC, or dynamic content scripting.
• Familiarity with Salesforce CRM and how it integrates with SFMC.

A few of our perks…

• Prime location in the heart of Sydney CBD, making your commute convenient and vibrant.
• Work alongside a highly motivated and talented team that values growth and collaboration.
• Work in a modern, open office designed for creativity and connection.
• Regular team outings, social events, and a fun, collaborative culture.

Applying for this role:

• To apply: Submit your application below or email your most recent resume and a cover letter to hr@matrix.edu.au.
• Successful candidates: You’ll hear from us within 2-4 weeks of submitting your application. The HR team will be in touch for a 10-20 minute phone interview.
• Interview: If the reporting manager wants to find out more about you, we will then invite you to an in person interview at our Sydney CBD head office.