Head of Digital Marketing

Full Time • Sydney CBD

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We’re looking for a hands on, savvy team member who’ll implement exciting marketing campaigns within the Growth Team. We’re a passionate, creative, data-driven team that enjoy unifying great design and quality content into marketing campaigns that get people talking about Matrix Education – Australia’s leading tutoring college and UCAT Masterclass – the fastest growing online UCAT/UKCAT course in the world.


What you’ll do…

  • Strategy development for growth in Matrix Education products and UCAT Masterclass,
  • Execute on the end-to-end digital customer communication strategy with a strong focus on inbound marketing, lifecycle marketing and lead nurturing,
  • Work alongside other teams to collaborate and create effective marketing messages to drive customer engagement and performance,
  • Promote quality content via online channels to build and engage potential customers,
  • Drive automated email campaigns with content, relevancy, smart segmentation and personalisation,
  • Manage the day to day development of promotional communications through email and social media channels,
  • Manage email calendar, testing plans and identify new opportunities that support overall goals for marketing and the organisation,
  • Monitor performance of email campaigns and implement strategies for optimisation,
  • Manage websites – update content, write effective copy, and create new pages with UX in mind.
  • Ensure the correct application of our content style guide and tone of voice across all communications.
  • Collaborate and lead the Growth Team to deliver business outcomes and results through inspiring and leading a high performing team.


What you’ll need…

  • 5+ years of relevant digital marketing experience,
  • Demonstrated success in content marketing and implementing content marketing strategies,
  • Exceptional written communication skills – the human language type,
  • Experience developing, managing and optimising email campaigns,
  • Organised, detail-oriented and strives for a high degree of precision,
  • Self-starter with ability to thrive under pressure in a fast paced environment,
  • Knowledgeable with Email Service Providers, Mailchimp and/or Intercom a plus…but we’re open to new suggestions,
  • Working knowledge of HTML, Responsive Designs, Dynamic Content and email best practices including CAN-SPAM Regulations,
  • Effective organisational skills and process driven,
  • Demonstrated success in managing high volume email marketing programs,
  • Experience with using social media to build and engage audiences,
  • Strong leadership, communication skills, and a mindset of continual improvement and development,
  • Knowledge and/or experience with SEO, Google Ads, Google Analytics and Google Tag Manager,
  • Tertiary qualifications in Communications, Marketing or Journalism is preferred, but not essential.


The position will be based at our Sydney CBD office and will report to the Chief Executive Officer.

NNo recruiters


A few of our perks…

  • Head office located in the heart of the CBD,
  • Work with a motivated and talented team,
  • Modern, open-office environment,
  • Competitive remuneration rates,
  • Flexible work environment,
  • Team outings and social events,
  • Most importantly, an opportunity to help over 5000 students achieve their academic #GOALS.


Apply now below, or email your cover letter and resume to hr@matrix.edu.au

No recruiters or agencies.

Due to the high volume of applications we receive, only successful candidates will be contacted.

Apply now for this role

  • Head of Digital Marketing

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