Digital Marketing Specialist

Full Time • Sydney CBD

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We’re looking for a hands on, savvy Digital Marketing Specialist who’ll implement exciting marketing campaigns within the Growth Team. We’re a passionate, creative, data-driven team that enjoy marrying great design and quality content into marketing campaigns that get people excited about Matrix Education – Australia’s leading HSC Tutoring Centre.

 

What you’ll do…

  • Execute on the end-to-end digital customer communication strategy with a strong focus on inbound marketing, lifecycle marketing and lead nurturing,
  • Work alongside other teams to collaborate and create effective marketing messages to drive customer engagement and performance,
  • Promote quality content on social media to build and engage potential customers,
  • Drive automated email campaigns with content, relevancy, smart segmentation and personalisation,
  • Manage the day to day development of promotional email marketing campaigns,
  • Manage email calendar, testing plans and identify new opportunities that support overall goals for marketing and the organisation,
  • Monitor performance of email campaigns and implement strategies for optimisation,
  • Collaborate with the Growth Team to produce new marketing campaigns.

 

What you’ll need…

  • 3+ years of relevant email marketing or digital media,
  • Demonstrated success in content marketing and implementing content marketing strategies,
  • Experience developing, managing and optimising email campaigns,
  • Organised, detail-oriented and strives for a high degree of precision,
  • Self-starter with ability to thrive under pressure in a fast paced environment,
  • Knowledgeable with Email Service Providers, Mailchimp a plus…but we’re open to new suggestions,
  • Working knowledge of HTML, Responsive Designs, Dynamic Content and email best practices including CAN-SPAM Regulations,
  • Exceptional written communication skills – the human language type,
  • Demonstrated success in managing high volume email marketing programs,
  • Effective organisational skills and process driven,
  • Experience with using social media to build and engage audiences,
  • A mindset of continual improvement and development,
  • Tertiary qualifications in Communications or Journalism is preferred, but not essential.

The position will be based at our Sydney CBD office and will report to the Growth Team Manager.

 

A few of our perks…

  • Head office located in the heart of the CBD,
  • Work with motivated and talented team,
  • Modern, open-office environment,
  • Competitive remuneration rates,
  • Flexible work environment,
  • Team outings and social events,
  • Most importantly, an opportunity to help over 4500 students achieve their academic #GOALS.

 

Apply now below, or email your cover letter and resume to hr@matrix.edu.au

Due to the high volume of applications we receive, only successful candidates will be contacted.

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Apply now for this role

  • Digital Marketing Specialist

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We're looking for passionate people to join the team who are as driven as we are to empower the next generation.

 

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